B2B Outbound Execution System

More conversations.
Less manual
prospecting.

Grip Revenue runs coordinated LinkedIn, email, and phone outreach for B2B teams — turning activity into real sales conversations without the admin grind.

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Multichannel outbound · Hands-on support · Built from real outbound
Active outbound motion 3 channels live
in
LinkedIn
3 connections accepted today
Warm signal
✉
Email sequence
Follow-up aligned with LI touch
Queued
☎
Call task
Priority outreach for engaged prospects
Ready
3x
Clearer intent signals
↓
Less admin drag
1
Coordinated motion
The real problem

Outbound isn't broken.
Execution is.

Most teams can generate lists, buy tools, and send emails. What breaks down is staying relevant, following through, and turning activity into real conversations.

01
Messages go out. Momentum fades.
Outreach starts with energy, then follow-up drops once manual work piles up. Too often, the gap opens right before the conversation starts.
02
Channels operate in silos.
Email, LinkedIn, and calling happen separately instead of reinforcing one another. Disconnected activity creates busywork and weak timing.
03
Reps spend time managing, not selling.
The admin side of outbound swallows the time that should go to actual conversations. Activity keeps moving while real engagement stalls.
04
Lead volume gets mistaken for progress.
The real constraint isn't names in a list — it's relevance, timing, and a clean path to engagement. That's where deals die.
How it works

A simpler outbound system

Not more activity — a cleaner path from market selection to actual dialogue and booked meetings.

1
Define the market and message
Get clear on who you're targeting, what matters to them, and how your outreach should be framed.
2
Launch coordinated outreach
Run LinkedIn, email, and phone together so the motion feels connected — one coherent signal across every touchpoint.
3
Track signals and responses
See where interest is building and where attention should shift — instead of guessing who to follow up with next.
4
Turn interest into conversations
Move from scattered activity to a consistent process for generating real discussions and booked meetings.
See it in action

How this actually runs in practice

A quick walkthrough of how outbound is coordinated across LinkedIn, email, and phone.


Grip vs. typical setup

Focused on execution,
not software theater.

Most outbound stacks add complexity without adding conversations. Grip is designed to do the opposite.

Dimension
Typical setup
Grip approach
Channel flow
✗Disconnected tasks
✓Coordinated motion
Rep time
✗Heavy admin load
✓Less manual overhead
Focus
✗Activity metrics
✓Conversations
Execution
✗Hard to sustain
✓Cleaner and repeatable
Setup support
✗Login and a dashboard
✓Hands-on from day one
30%
Faster closes
25%
Revenue increase
“
Our team's efficiency skyrocketed — closing deals 30% faster while boosting revenue by 25%. It's a game-changer for any sales-driven organization.
Steve P.
VP of Sales
Best fit

Who Grip is built for

Grip works best for teams that know their market and want a better way to execute outbound consistently — without adding more busywork.

↗
Founder-led sales teams
Especially when the founder is still close to the offer and wants help building a cleaner outbound motion without a full SDR team.
▣
Small B2B sales teams
Teams that need more consistency, tighter follow-through, and less prospecting drag — without adding more complex tools to manage.
◫
Agencies and service firms
Companies where outbound can work, but the execution side becomes too manual and inconsistent to sustain.
⚙
Operators who value practicality
Teams that want a working system — not a bloated stack full of features they'll never use.
Built from real outbound experience

Why Todd built Grip

Todd Hentnick
Built from running outbound across real teams — where execution, timing, and follow-through were always the bottleneck. The goal is simple: help teams create more real conversations without turning prospecting into a full-time admin job.
Todd Hentnick
Founder, Grip Revenue · Westfield, MA  |  View LinkedIn →
Common questions

What teams usually ask

Is Grip software or a service?
Both. The platform is paired with hands-on support so you're not just buying access — you're building a working outbound system.
Does this work for founder-led sales?
Yes — often it's especially well aligned, because the founder already understands the offer and market clearly.
Do I need an existing outbound process?
No, but you should have a clear offer and a defined target market. Grip works best when the fundamentals are in place.
Is this just email automation?
No. Grip coordinates LinkedIn, email, and phone so the motion is connected and commercially useful — not just automated noise.
How involved is setup?
Practical and supported. The goal is to get you moving without leaving you alone to figure it all out from a dashboard.
Who is this not for?
Teams looking for a magic button, or teams without a real offer, defined audience, and follow-through discipline.
Next step

See if Grip fits your outbound motion

If you know your market but want a more consistent way to generate conversations, book a strategy call and we'll see if Grip is the right fit.

Book Your Strategy Call